Branded domain names are unique digital assets that can have substantial value
Marbanc International recognises the value of branded top-level domain names. These one-off digital assets enable businesses to acquire market share because of the authority their name commands.
When we evaluate a domain name purchase we look for ways to monetise the name by developing a high value product or service relating to the name. This is the equivalent of buying a premium waterfront block of land and developing a luxury tower that thousands or millions of people pay to stay at over time because they are attracted to the location and quality of the service.
Why domain names
Marbanc International is fond of high quality top-level domain name acquisitions. Key characteristics that make domain names an area of interest include:
What we look for
When evaluating whether to acquire or invest in a domain name-focused business, Marbanc International typically places importance on:
Strength of the domain name
Potential to develop an online product or service relating to the name
Internal expertise in the related industry
How the name can used to service a global audience
Ways to monetise the name in the short-medium term
Marbanc International's team has in-house capabilities to evaluate domain name acquisitions. We also have access to significant design and development resources for capitalising on platform development opportunities that leverage high quality domain names.
Generally speaking, Marbanc International will consider investing amounts of $50k to $15 million for domain names and higher amounts for online platforms that leverage top-level domain names with a global focus.
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