Domain names

Branded domain names are unique digital assets that can have substantial value

Marbanc International recognises the value of branded top-level domain names. These one-off digital assets enable businesses to acquire market share because of the authority their name commands.

When we evaluate a domain name purchase we look for ways to monetise the name by developing a high value product or service relating to the name. This is the equivalent of buying a premium waterfront block of land and developing a luxury tower that thousands or millions of people pay to stay at over time because they are attracted to the location and quality of the service.

What we look for

When evaluating whether to acquire or invest in a domain name-focused business, Marbanc International typically places importance on:

• Strength of the domain name

• Potential to develop an online product or service relating to the name

• Internal expertise in the related industry

• How the name can used to service a global audience

• Ways to monetise the name in the short-medium term

Expertise

Marbanc International's team has in-house capabilities to evaluate domain name acquisitions. We also have access to significant design and development resources for capitalising on platform development opportunities that leverage high quality domain names.

Transaction size

Generally speaking, Marbanc International will consider investing amounts of $50k to $15 million for domain names and higher amounts for online platforms that leverage top-level domain names with a global focus.