Chirpy Plus Surpasses 3,500 Members and Earns Dual Telstra Best of Business Awards Shortlisting

Gold Coast, Australia – 7 January 2026

Chirpy Plus has surpassed 3,500 paying members whilst building a broader community of over 20,000 people engaging with its platforms, events, and services across Australia and New Zealand. The company has reduced member churn by 35% over the past 12 months and earned recognition as a shortlisted finalist in two categories of the 2025 Telstra Best of Business Awards.

The growth milestone, combined with dual awards recognition, demonstrates the strength of Chirpy Plus's mission-led model and its product-market fit within the rapidly expanding over-50s social and lifestyle sector.

Sustainable Growth and Member Retention

The achievement of 3,500 paying members represents sustained growth for Chirpy Plus as Australia and New Zealand's fastest-growing network for over-50s. The company holds more than 500 events around Australia every month, coordinated through its online community platform for a nominal monthly fee.

Member churn reduction over the past 12 months reflects successful implementation of improved onboarding processes, enhanced member support systems, and strengthened community engagement initiatives. The retention improvement demonstrates the long-term customer value inherent in Chirpy Plus's subscription ecosystem and validates the company's approach to community building.

Improved retention metrics indicate that members are finding sustained value in Chirpy Plus's service offering, including regular social events, online community engagement, and lifestyle experiences.

The broader community of 20,000 people engaging with Chirpy Plus platforms, events, and services indicates significant awareness and interest beyond current paid membership, providing a substantial pipeline for future growth. This engaged community represents potential members who participate in events, follow social media channels, and interact with Chirpy Plus content.

"Chirpy Plus continues to demonstrate strong and sustainable growth across Australia and New Zealand," said Shaun Mahoney, Managing Director of Chirpy Plus. "Our member churn reduction combined with our growing community, reflects the strength of our product-market fit within the over-50s social and lifestyle sector."

Telstra Best of Business Awards Recognition

Chirpy Plus has been shortlisted as a finalist in two categories of the 2025 Telstra Best of Business Awards: Empowering Women and Championing Health. The recognition demonstrates the positive impact of the company's mission to address loneliness, forge new friendships and relationships, and provide accessible lifestyle experiences for over-50s Australians.

The dual category shortlisting reflects Chirpy Plus's success in creating meaningful social outcomes whilst building a sustainable business model. The Empowering Women category recognition acknowledges the company's role in providing social connection and empowerment opportunities for women over 50, whilst the Championing Health category highlights Chirpy Plus's contribution to mental and physical wellbeing through community engagement.

The awards recognition enhances the company's credibility within the broader business community and validates its approach to addressing critical social needs through commercial enterprise. Following the company's 2024 Telstra Award win, the 2025 dual shortlisting demonstrates continued excellence and innovation in delivering value to members and broader social impact.

Telstra Best of Business Awards recognise Australian businesses demonstrating outstanding achievement, innovation, and community impact. The shortlisting positions Chirpy Plus alongside leading businesses across multiple sectors and industries.

"Our recognition in two Telstra Best of Business Award categories validates our approach to creating social impact through sustainable business practices," added Mahoney. "With strong momentum and clear product-market fit, we're well-positioned for continued growth across Australia and New Zealand."

Market Position and Growth Trajectory

Chirpy Plus serves a demographic experiencing significant growth across Australia and New Zealand, with over-50s representing one of the fastest-expanding population segments. The company's subscription model, combined with improved retention metrics, creates predictable recurring revenue whilst enabling continued investment in member experience and service expansion.

The combination of 3,500 paying members, 20,000 engaged community members, and dual Telstra Awards recognition demonstrates Chirpy Plus's successful execution across multiple business dimensions.

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About Chirpy Plus

Chirpy Plus is the fastest-growing network of over-50s in Australia. The 2024 Telstra Award-winning business holds more than 500 events around Australia every month for a nominal monthly fee which are coordinated via its online community. Chirpy Plus helps address loneliness, forges new friendships and relationships, and offers travel events and other incentives to its fast-growing membership base. Chirpy Plus is a Marbanc International portfolio company.

Visit www.chirpyplus.com.au for more information.

About Marbanc International

Marbanc International is an international investment conglomerate that funds solid businesses, ideas and people. The group invests capital and resources in high-value sectors capable of generating exceptional reliable returns on a risk-adjusted basis.

Visit www.marbanc.com for more information.